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Opportunities

Chinese consumers have high spend power and actively seek products related to health, property, motor, travel, luxury and household needs. The Chinese community likes to read and search for information in their own language. With the help of our professional staff, you don’t have to speak Chinese to attract Chinese customers. Chinese consumers are value seekers and sophisticated high earners. They are loyal and willing to bring referrals as they have strong ties with family and friends.

THE PEOPLE: CHINESE-AUSTRALIANS

866,205 CHINESE AUSTRALIANS LIVING IN AUSTRALIA
(4% of total population) (Census 2011 )

47 %

% OF CHINESE - AUSTRALIANS LIVING IN SYDNEY

29 %

% OF CHINESE - AUSTRALIANS LIVING IN MELBOURNE

BUYING/SPEND TRENDS

Spend Power

Chinese consumers have high spend power and actively seek products related to health, property, motor, travel, luxury and household needs.

Language

The Chinese community likes to read and search for information in their own language. With the help of our professional staff, you don’t have to speak Chinese to attract Chinese customers.

Title Here

Chinese consumers are value seekers and sophisticated high earners. They are loyal and willing to bring referrals as they have strong ties with family and friends.

THE OPPORTUNITIES

Chinese buyers are No. 1 source of approved foreign investment in real estate (Foreign Investment Review Board, 2013 )
Chinese consumers are No. 1 purchasers of luxury products (Bain & Co., 2015 )
Chinese consumers are the world’s most health conscious (BCG Perspectives, 2013 )
China is the highest source of permanent migrants after India. (Department of Immigration and Border Protection, 2013 )
China is the top source of international students (Department of Education and Training, 2014 )
1 million short term Chinese visitors each year. VIC 17% NSW 11% (Australian Bureau of Statistics, 2015 )

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