Chinese consumers have high spend power and actively seek products related to health, property, motor, travel, luxury and household needs. The Chinese community likes to read and search for information in their own language. With the help of our professional staff, you don’t have to speak Chinese to attract Chinese customers. Chinese consumers are value seekers and sophisticated high earners. They are loyal and willing to bring referrals as they have strong ties with family and friends.
THE PEOPLE: CHINESE-AUSTRALIANS
866,205 CHINESE AUSTRALIANS LIVING IN AUSTRALIA
(4% of total population) (Census 2011 )
% OF CHINESE - AUSTRALIANS LIVING IN SYDNEY
% OF CHINESE - AUSTRALIANS LIVING IN MELBOURNE